What Is Promotional Marketing. Promotional marketing is the use of any special offer intended to raise a customer’s interest and influence a purchase, and to make a particular product or company stand out among its competitors. Promotional materials can exist as a part of direct marketing, like mail or email materials that include coupons (Direct
Thanks to online marketplaces and the many shoppers looking to buy products over the web, selling online is easier than ever. One of the possible avenues for entrepreneurs, especially those looking for a design-oriented or artistic business, is the T-shirt market. If you’re an entrepreneur looking to start an online T-shirt business, you could purchase
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer.