What Is Promotional Marketing. Promotional marketing is the use of any special offer intended to raise a customer’s interest and influence a purchase, and to make a particular product or company stand out among its competitors. Promotional materials can exist as a part of direct marketing, like mail or email materials that include coupons (Direct
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer.